plausible io analytics plan

Can a tiny, privacy-first script replace bulky tracking tools and actually speed up your site?

You’re evaluating Plausible.io to swap out complex, slow, and privacy-invasive platforms like Google Analytics and Matomo. The appeal is clear: a script 75x smaller, no cookies, EU-only processing, and a realtime dashboard that shows the stats you need without the clutter.

Starter pricing begins at $9/month, with Pro tiers as your traffic grows and clear annual savings when you pay yearly. A 30-day free trial is available with no credit card, so you can test funnels, ecommerce tracking, custom events, UTM attribution, and team dashboards risk-free.

Know the limits up front: cloud plans give aggregated dashboards and exports; the community edition is self-hosted and misses some premium features. To claim discounts, start your trial from the pricing page, choose annual billing, and apply any promo code shown.

Key Takeaways

• Try a lightweight analytics alternative with a 30-day free trial and no credit card required.
• Starter plans begin at $9/month; upgrade to Pro or pick annual billing to save.
• Privacy-first tracking: no cookies, no personal data, and EU-only processing.
• Essential small-business features: funnels, ecommerce revenue, and custom events.
• Cloud vs. self-hosted trade-offs: exports and premium features differ by edition.
• Import GA stats, invite your team, and start faster insight collection today — Start free trial / Get discount.

Why choose Plausible.io for simple, privacy‑first web analytics

Choose speed and privacy without trade-offs. A minimal tracking approach means your pages load faster and users see content sooner. The tracking script is tiny — about 75x smaller than bulky alternatives — so Core Web Vitals stay intact and your site remains responsive.

No cookies, no personal data, and clear stats in one place. The dashboard summarizes essential metrics on a single page so you get instant insights without digging through menus. Implementation is one paste of a single script and you start collecting meaningful analytics right away.

The platform is made and hosted in the EU and all visitor data is processed on European-owned servers. That data never leaves the EU, which helps you reduce legal overhead and avoid consent banners in many jurisdictions.

• Lightweight script keeps your site fast and reduces emissions.
• Single-page dashboard for instant, actionable stats.
• Operate without cookies or personal data to preserve visitor trust.
• Data is made hosted on EU infrastructure and never leaves the EU.
• Start a free 30-day trial with no credit card; upgrade to Starter, Pro, or annual billing as needed.

Act now: launch the free trial to see faster load times, clearer reporting, and privacy-by-design analytics for your site.

Transparent pricing that scales with your traffic

You pay for pageviews, not hidden features. Plans are published and tied to monthly traffic so you can budget without surprises.

Starter: from $9/month for core analytics. It covers basic dashboards, funnels, and event tracking so small sites get fast insight.

Pro: higher pageview thresholds and advanced reporting for growing sites. Move up as your monthly traffic increases and keep insights aligned with your needs.

Choose annual billing to lock savings versus monthly payments. A free 30-day trial requires no credit card so you can test exports, CSV/API access, and full reporting risk-free.

Why it matters: this subscription business model focuses on product value, not ad monetization of user data. Join 15,000+ paying subscribers and start the trial now—select annual at checkout for the best value.

Plausible.io key features for small businesses

Set up in minutes and start seeing useful data without complex onboarding. Integrate by pasting a single lightweight script and your site begins sending core metrics immediately.

Simple conversion tracking: create custom events and custom dimensions, then build funnels to clearly track conversions and reveal dropout points.

Full journey visibility: monitor ecommerce revenue, add-to-cart, checkout, purchases, outbound clicks, downloads, and scroll depth—no extra code for most events.

Team-first collaboration: invite teammates, assign user roles, and share dashboards via secure links or public views so marketers and execs see the right data.

• Integrate in minutes with one script paste.
• Use custom events and funnels to track conversions cleanly.
• Assign user roles and share dashboards for fast decision-making.
• UTM attribution and click-to-filter dashboards reduce reporting time.

Test risk-free: start the 30-day free trial to set up custom events and funnels tailored to your business goals. Click Start free trial to begin.

Track what matters: conversions, engagement, and revenue

Measure the moments that move users toward a purchase with clear, actionable stats.

Measure ecommerce revenue at every stage: add-to-cart, checkout initiation, and completed purchases. That visibility helps you pinpoint where to improve conversion flow and reduce abandonment.

Ecommerce events and funnels

Use funnels and custom events to follow users through carts, checkout, and purchase. Combine events with dimensions to track micro-conversions that lead to macro results.

Clicks, downloads, and broken links

Capture outbound link clicks and file downloads to see how resources drive engagement beyond pageviews.

Track 404 error pages and 404 error patterns to find broken paths and route users back to productive pages quickly.

UTM attribution and engagement metrics

Attribute paid campaigns with UTM parameters and watch performance through funnels. Correlate scroll depth and time on page with conversion rates to validate content effectiveness.

“Filter your stats by any metric in one click to isolate trends and outliers in seconds.”

• Export full data via CSV or API for deeper BI analysis.
• Move from insight to action using a distraction-free analytics interface.
• Start your free trial and set up revenue goals and UTM funnels on day one.

Privacy by design: a Google Analytics alternative without cookies

No cookies and no personal data means you get usable analytics without capturing individual identifiers. That reduces legal overhead and often removes the need for intrusive consent banners.

No cookies, no personal data, GDPR/CCPA/PECR compliant

The system avoids storing personal data and is designed to meet GDPR, CCPA, and PECR requirements by default. You keep useful site data while avoiding profile building and costly compliance workarounds.

Exclusively processed on EU‑owned infrastructure

All visitor data is made hosted on EU-owned infrastructure and hosted in Germany, so it never leaves the EU. This residency reduces cross-border risk and simplifies legal controls for US companies serving EU customers.

• Eliminate cookie banners in many cases with cookieless measurement.
• Replace complex google analytics setups with a simpler, compliant option.
• Validate trust: open source code that the community can inspect.

Try the free 30-day trial to see privacy-first analytics in action and upgrade to annual billing when you want to lock savings.

Performance that helps your site load faster

When your analytics script is small, your site starts faster and keeps users engaged longer.

A tiny, lightweight script—about 75x smaller than google analytics—cuts page weight and speeds rendering. That reduces time-to-interactive and helps Core Web Vitals stay healthy across devices.

Less payload also means lower network transfer for every visitor. For a site with 100k monthly visitors, that can save roughly 8.2 kg CO2 per year.

• Keep pages fast with minimal impact on rendering and Core Web Vitals.
• Improve conversions by reducing load time on slow connections.
• Handle traffic spikes with low overhead from your analytics implementation.
• Reduce emissions: smaller payloads mean less data transferred and lower carbon cost.
• Validate impact during the free trial using your performance tools.

Start the free trial and compare load metrics before and after implementation to see the performance gains on your site and traffic mix.

Invite team members, set user roles, and share stats securely

Start collaborating in minutes by inviting team members to one shared dashboard. You keep control while others get fast access to live analytics and clear stats.

Private by default. Dashboards stay private until you choose to share. Use secure links for partners or clients when needed.

Need broader visibility? Publish a public dashboard or embed it on your site to promote transparency. Prefer limited access? Protect share links with a password.

Simple role management

Assign user roles to control who can edit settings, view sensitive metrics, or export data. This keeps sensitive stats locked down while letting stakeholders self-serve insights.

• Invite team members in minutes so marketing, product, and leadership see the same live data.
• Assign user roles to protect sensitive metrics and reduce permission work.
• Publish public or password-protected dashboards when sharing outside the core team.

Try it during your free trial: invite your team, configure roles, and validate collaboration workflows before you commit. Click Start free trial to get started.

Integrations you already use: Search Console, SPA support, and more

Connect the tools you already use and see search keywords, link clicks, and file downloads alongside pageviews. The result is one clear view of performance and search visibility so you can act faster.

Google Search Console keywords in your dashboard

Pull Search Console data into your analytics view so google search keywords appear next to landing pages and conversions. This makes it easier to spot which queries drive traffic and which need optimization.

SPA/router support, GTM template, email or Slack reports

The script supports modern single-page apps with pushState and hash routers, so route changes are tracked without extra work.

Deploy in minutes with the official Google Tag Manager template or paste the script directly. Set up weekly or monthly email or Slack reports and get automatic traffic spike alerts to stay ahead.

Live demo available to preview the experience

Track paid campaigns via UTM parameters, view funnel progression, and include link clicks and file downloads in the same reports. Export CSV or use the API to move data into your BI tools.

• See Search Console keywords in one pane
• SPA/router support for pushState and hash routing
• GTM template, email or Slack reports, and spike alerts
• Track link clicks, file downloads, and paid campaigns

Preview the live demo at plausible.io/plausible.io or start your free trial to validate performance on your traffic in under 10 minutes.

How Plausible.io compares

When you compare measurement tools, look for one that is tiny, transparent, and built to respect visitor privacy.

Versus Google Analytics

Simplicity and speed: this google analytics alternative focuses on core metrics on a single page. You avoid deep menus and steep setup time.

Privacy-first by design: no cookies and no personal identifiers cut consent overhead. That helps you reduce legal friction and keep pages lighter.

Open source transparency: you can inspect the code to verify how measurement works under the hood rather than relying on opaque tracking.

Versus Matomo

Managed EU cloud: choose a hosted EU option so your data never leaves the region. That removes the need to run and scale servers yourself.

Lightweight script and no cookie banners: the script is ~75x smaller than google analytics and supports cookieless tracking for many use cases. You skip maintenance and scaling headaches and keep your dashboard focused.

“Replace heavy tools with an analytics alternative that gives clear, actionable insight without tracking individuals.”

• Fast setup: one script paste and funnels, ecommerce goals, and events work in the cloud plan.
• Subscription funding: a business model rather than ad-tech monetization supports ongoing development.
• Easy migration: import google analytics history and validate results during the 30-day trial.

Try Plausible Analytics now and run a side-by-side test during the free 30-day trial to see speed, privacy, and clarity on your own site.

Known limits and what to expect

Expect differences between the managed cloud and the self-hosted community edition. Choose the path that matches your operational needs: convenience or control.

Managed Cloud: aggregated dashboards and exports

Cloud provides aggregated stats on a single dashboard, with exports available via CSV, the stats API, or a Looker Studio connector. This setup keeps your reporting simple and fast.

Cloud also processes visitor data exclusively on EU‑owned infrastructure, which helps with residency and compliance.

Community Edition: raw access and fewer premium features

If you self‑host, you get raw data access via ClickHouse and full infrastructure control. The community edition is open source and community‑supported.

Note that CE omits premium features such as marketing funnels, ecommerce revenue goals, and the Sites API. That trade‑off gives you flexibility at the cost of convenience.

Bot filtering and support differences

Cloud uses advanced bot filtering for cleaner stats; CE uses basic bot filtering and may need extra tuning for accurate metrics.

• Expect aggregated stats in Cloud; export for deeper analysis.
• Choose CE for raw ClickHouse access and custom hosting.
• Cloud includes premium support; CE relies on community help.

“Start with Cloud for production‑grade analytics fast, or pick CE when you need full control.”

Choose Cloud if you want simplicity and managed reliability. Choose CE if you prefer customization and direct data access.

Trial, refunds, and money‑back details

Try the service risk-free for a full month. Start with a genuine 30-day trial that requires no credit card and lets you test real traffic, funnels, and exports on your live site.

Free 30‑day trial covers your risk; cancel anytime

You can cancel anytime during the trial. Use the 30 days as your money-back safety net to validate speed, team access, and feature fit before you pay.

Exports and the API work during the trial so you can confirm data flows and reporting in your workflows.

Transparent subscription business model over surveillance advertising

The company runs a clear subscription business model rather than selling user profiles to advertisers.

This funding approach keeps product decisions aligned with customers, not with surveillance capitalism. Join 15,000+ paying subscribers who value privacy and straightforward analytics.

• No credit card to start; cancel anytime.
• Validate performance, funnels, and team roles in 30 days.
• Choose subscription plans confidently—monthly or annual for savings.

“Use the trial to decide if you want to choose subscription for long-term analytics that respects user privacy.”

Ready to evaluate on your site? Click Start free trial and decide within 30 days whether to choose subscription for your business.

How to claim discounts or coupons

Claiming a coupon is quick: start the free trial from the pricing page, choose annual billing at checkout, and apply any promo code shown before you confirm. These steps reduce your effective monthly rate and keep setup risk-free.

Start the free trial from the pricing page

Go to the pricing page and click Start free trial to begin without a credit card. The trial runs for 30 days so you can validate performance on your real traffic and stats.

Select annual billing at checkout

In checkout, choose annual billing to automatically secure the best discount. Annual plans are published and typically cost less per month than monthly billing.

Apply any promo code shown before confirming

Before you confirm payment, enter any promo code displayed on the pricing page. Promo codes stack with annual savings when eligible, so check the banner or pricing copy.

• Verify your tier (Starter or Pro) based on expected monthly traffic to avoid overpaying.
• Complete account setup and paste the tracking script to start collecting analytics and live stats.
• Compare results to your previous google analytics data by importing history if needed.
• If you want a quick preview, open the live demo to see the dashboard and metrics in action.

Act now: start the trial, pick annual billing, and apply any promo to lock in savings this month.

Recommended use cases for small businesses

Small teams get fast wins when they use analytics to link ads, content, and conversions.

Track paid campaigns and ecommerce revenue clearly. Tag paid campaigns with UTM parameters and watch their impact across funnels. Use custom events to track conversions from add-to-cart to purchase so you can diagnose drop-off points fast.

Monitor content, search, and 404 error pages. Pull Search Console queries into your dashboard to guide content priorities. Capture 404 error pages and fix broken paths to recover lost conversions and improve user flow.

• Attribute paid campaigns with UTM tags and compare funnel performance.
• Measure ecommerce revenue per funnel step to find and fix leaks.
• Log link clicks and file downloads to prove content ROI.
• Capture search queries to refine landing pages and SEO.
• Monitor 404 error pages and route users back to productive content.

Start your free trial and implement these configurations in under an hour. Export CSVs or connect to Looker Studio for stakeholder reporting and weekly comparisons that show what moves your pipeline.

Plausible.io

You get open source transparency, EU-only hosting, and a tiny script that keeps your site nimble and private.

Choose plausible analytics for an open source approach to measuring growth without tracking individuals. The code lives on GitHub so you can inspect how data is collected and processed.

Paste a single small script and your site starts sending clean stats to a realtime dashboard. Integrations include Google Search Console, a GTM template, and SPA/router support so route changes are tracked automatically.

Set up email or Slack summaries to keep the team aligned. You can also import google analytics history to compare trends and keep continuity during migration.

• EU-only processing: data stays in-region for compliance.
• Tiny script: low overhead, faster loads.
• Realtime dashboard: quick insights and shareable links.

Validate on your traffic during the 30-day trial and upgrade to annual billing for the best savings. Start the free trial today to connect Search Console, enable reports, and ship faster decisions.

Conclusion

Decide fast: choose a google analytics alternative that keeps pages quick and your privacy obligations low.

Start with a free 30-day trial—no credit card—and validate on your traffic. Starter plans begin at $9/month, and Pro scales as you grow. Select annual billing to save and claim any promo at checkout.

Track ecommerce revenue and conversions on a clean dashboard, connect Search Console, and enable email or Slack summaries so team members stay aligned. Invite team members, assign roles in minutes, and invite team leads to view the exact insights they need.

Act now: Start free trial or Get discount to put Plausible Analytics and this analytics alternative to work for your site within minutes.