Are you sure your SEO spend delivers pinpoint rank data and actionable insights without surprises?
You’re evaluating Nightwatch to match Starter, Pro, and Annual plans to how your teams work and scale over the next years.
Expect transparent pricing, a 14-day full-feature trial, and no hidden fees—cancel anytime.
Starter fits small teams, Pro supports growing agencies, and Annual unlocks discounts for committed users. You get accurate rank tracking, automated white-labeled reporting, and a Site Audit that spots problem pages fast.
Compared to Ahrefs and SEMrush, Nightwatch wins on location precision, branded reporting, and lower ownership costs, while larger suites may still suit broad research needs. Rated 4.9/5 by 10,000 teams since 2013, it’s built for stable performance and enterprise scale when you need to track millions of keywords.
Ready to test it risk-free? Start free trial / Get discount.
Key Takeaways
- Try all plans with a 14-day full-feature trial and cancel anytime with no hidden fees.
- Starter, Pro, and Annual map to small teams, growing agencies, and discounted annual use.
- Three core benefits: accurate rank tracking, white-labeled reporting, and Site Audit.
- Strong location precision supports mobile and desktop across many markets.
- Rated 4.9/5 by 10,000 teams since 2013; enterprise plans scale to millions of keywords.
Nightwatch pricing overview for the United States
Choose a Starter, Pro, or Annual plan based on how many keywords, sites, and reports you need. Each tier unlocks the same core platform while varying allotments so your data usage matches budget and growth.
How pricing is structured: Starter, Pro, and Annual
Starter fits focused tracking with lower keyword and site caps. Pro adds higher allotments and collaboration features. Annual preserves the Pro feature set but applies a year-long billing discount for predictable spend.
Monthly vs annual billing and who benefits
- Start monthly to validate fit in a few days and switch when you need lower effective rates over time.
- All plans include a 14-day full-feature trial, no contracts, no hidden fees, and a reminder before the trial ends.
- Plan limits vary by tier; enterprise options scale to hundreds of thousands or millions of keywords when you need more data.
- Coverage spans major search engines and SERP features on mobile and desktop with zip code precision.
Start free trial to validate allocations and confirm platform coverage for your US campaigns.
Starter plan: who it’s for and what you get
Starter bundles the essentials for small teams and freelancers who need clear, local SEO results without a steep learning curve.
Core inclusions for small teams getting started
You get accurate rank tracking with uncompromised SERP accuracy across mobile and desktop. This includes Featured Snippets, Local Packs, and AI overview surfaces.
Automated, white-labeled reporting makes client updates simple. Configure branding, set schedules, and deliver client-ready reports that save hours every week.
Site Audit detects broken links, missing tags, and status code issues. Automatic snapshots let you track fixes and show progress to clients.
“Starter gives you the data and reports to act fast on local SEO wins.”
Best for: local businesses and freelancers tracking a focused set of keywords
- Precise local monitoring with city and zip code precision across 190,000+ locations.
- Out-of-the-box coverage of core SERP features and clear visual trends.
- Easy to scale: add keywords or upgrade when your workload grows.
Start free trial — 14 days, full features. You can cancel anytime if it isn’t the right fit. Expect friendly support and actionable insights for people managing local campaigns.
Pro plan: advanced tracking for growing teams
Pro is built for agencies and in-house teams that must scale tracking without sacrificing speed. You get higher capacity, segmented reporting, and collaboration tools that speed workflows.
Core inclusions for agencies and in-house groups
Performance at scale: daily checks remain fast and reliable even as you add keywords and sites. This keeps dashboards responsive for everyone on your team.
Global segments: filter and analyze keywords across multiple websites, markets, and product lines in seconds. Segmented views let you focus on priority campaigns.
Best for multi-site monitoring and collaboration
Collaboration and reporting: automated, white-labeled reports save hours and standardize delivery across teams. Compare Local Pack and organic visibility side by side to prioritize effort and revenue impact.
- Manage multi-site portfolios with segmented views.
- Scale daily tracking without lag or data loss.
- Share dashboards and centralize team workflows.
| Feature | Benefit | Who it helps | Notes |
|---|---|---|---|
| Segmented reporting | Faster analysis | Agencies, in-house teams | Filters across sites and markets |
| Automated reports | Less manual work | Account managers | White-labeled and scheduled |
| Enterprise options | Custom throughput | Large portfolios | Move to customization as needed |
Start free trial / Get discount with annual. Use the 14-day trial to load your real sites and validate throughput before committing.
Annual plan: scale your data tracking and save
Locking in annual billing gives you predictable costs and room to scale without month-to-month surprises.
You get the same full-feature platform across all plans, plus a discount that lowers your effective monthly cost over time. Start with a 14-day trial to validate fit and load real sites and keywords before you commit.
How annual billing typically reduces your cost over time
- You can trial for 14 days to validate fit, then switch to annual to lock savings and capacity that match your growth roadmap.
- Annual billing reduces your effective monthly cost while preserving the same features and data coverage you rely on.
- Secure capacity to scale tracking during peak seasons and avoid mid-year plan churn.
- Self-serve plan management keeps flexibility—upgrade, downgrade, or switch anytime from account settings.
- No hidden fees or setup costs; enterprise options scale to millions of keywords with stable performance.
Get discount with annual — use the 14-day full-feature trial, confirm performance, then apply any eligible coupon at checkout to lock the best long-term price.
Nightwatch key features for small businesses
Small businesses need precise tools that turn search visibility into clear actions and measurable wins.
Accurate rank tracking with insights across multiple websites and segments
You get precise ranking data and insights across sites and segments so you can spot visibility gaps fast. Daily checks capture Featured Snippets, Local Packs, Knowledge Panels, Top Stories, Video Packs, People Also Ask, AI Overview, and Site Links.
Compare mobile and desktop outcomes and prioritize keywords that move the needle for local buyers.
Automated, white-labeled reporting to save your team time
Automate branded reports to deliver scheduled updates to stakeholders. Customize templates, add client logos, and reduce manual reporting overhead.
This automation frees your team to act on insights instead of compiling charts.
Site audit to fix on-page issues and improve performance
Run Site Audits that surface problem pages by types—broken links, missing tags, and status codes—so you can prioritize fixes that boost crawlability and conversions.
Snapshots track site health over time and connect technical fixes to rank trends, making it easy to show progress to clients.
- Track SERP features that matter for local search and optimize around them.
- Localize tracking to city and zip code with coverage across 190,000+ locations.
- Validate results during the 14-day trial, then scale with confidence.
Start free trial — load your sites, verify coverage, and see how precise tracking and automated reporting save time and improve results.
Search engines, devices, and locations supported
Measure ranking performance on major search platforms and emerging AI surfaces to guide local strategy.
You can monitor rankings on Google, Bing, Yahoo, YouTube, and DuckDuckGo, plus AI and LLM surfaces like ChatGPT, Claude, and Gemini. This lets you spot new discovery paths outside traditional search.
Device coverage
You’ll capture both mobile and desktop visibility so you can optimize experiences across device contexts that influence conversions.
Location precision
Pinpoint performance at city, district, and zip code levels across 190,000+ locations. This depth makes local strategy measurable and repeatable across regions.
- Compare engine-by-engine differences to find untapped opportunities.
- Track SERP features per engine and adapt content to win more real estate.
- Use multi-language and dialect support to mirror how real customers search.
- Roll up granular results into unified dashboards for fast local decisions.
Start free trial to validate coverage for your priority engines, devices, and locations before you commit.
Accuracy, performance, and data at scale
Accuracy matters when you make decisions from search data, so you need clear, repeatable measurements.
High-fidelity SERP data and transparent insights
Your reports should be based on precise collection methods and visible logic. You get transparent, high-fidelity SERP data so decisions are grounded in reliable measurements rather than estimates.
Track millions of keywords with fast performance and stability
You’ll maintain performance as you grow, keeping dashboards responsive and exports fast under heavy loads.
Track millions of keywords at scale without losing consistency. Global segments let you analyze markets, product lines, or audiences and find wins faster.
- You can trust trendlines and snapshots because collection routines are stable and repeatable.
- Eliminate guessing from sampling or delayed updates; optimizations stay timely and impactful.
- Validate speed and stability during the 14-day trial by importing real projects and measuring throughput.
- Centralize decisions with confidence that the data you share is accurate and repeatable.
Start free trial to confirm accuracy and test performance at your expected volume.
Reporting and site audit to turn insights into action
Turn raw ranking data into client-ready narratives that drive decisions and ROI.
Build automated, branded reports for clients and teams
Automate white-labeled reports so clients and stakeholders get the exact insights they need on a schedule that fits your workflow.
Use templates, customize branding, and schedule delivery to reduce manual work and keep communications consistent.
“Automated reports let you focus on strategy while the system handles delivery.”
Detect problematic pages and monitor site health
Run Site Audits to spot broken links, missing tags, and status code issues. Automatic snapshots track improvements over time.
Integrate Analytics and Search Console to align rankings with traffic and conversions. This strengthens your case when recommending fixes.
- Automate branded reports for a clear, repeatable cadence.
- Convert data into simple recommendations that secure buy-in.
- Monitor site health and track the impact of fixes in performance trends.
- Quickly flag regressions and keep sites resilient to change.
| Capability | What it delivers | How you use it |
|---|---|---|
| White-labeled reports | Client-ready branding | Schedule weekly or monthly deliveries |
| Site Audit snapshots | Track technical fixes | Compare health over time |
| Analytics & Search Console | Context for rankings | Enrich reports with traffic and conversions |
Start free trial to test the full reporting and audit stack and verify it meets your delivery standards.
Nightwatch vs Ahrefs vs SEMrush: quick comparison
A quick feature contrast helps you pick the tool that matches your location depth and reporting workflow.
Core focus: precision rank tracker and reporting hub
Nightwatch centers on accurate rank tracking across major search engines and fast, automated reporting. You get zip‑code level location data for hyperlocal programs and white‑labeled reports that reduce manual work.
Where Nightwatch wins
Local accuracy and location depth: track down to zip codes across 190,000+ spots to measure local packs and micro‑markets.
Automated reporting: schedule branded exports that save hours and standardize client deliveries.
Pricing and performance: straightforward plans, no hidden fees, and a 14‑day full‑feature trial let you validate throughput and testing under your load.
When to choose Ahrefs or SEMrush
Pick Ahrefs or SEMrush if you need broad research features beyond rank tracking. They offer massive link indexes, keyword databases, and competitive intelligence that support content and backlink strategy.
- You’ll use Nightwatch when precision tracking, deep local coverage, and automated reporting matter most.
- You’ll consider Ahrefs or SEMrush when you need wider research, backlinks, and keyword discovery tools.
- Validate performance during the trial and integrate tools as needed: use Nightwatch as your reporting hub and complement it with a broader suite for research.
Start free trial to test accuracy, run your own testing scenarios, and confirm performance before you commit.
Trials, refunds, and commitment terms
Start with a full, unrestricted trial so your team can validate workflows and results before any payment.
14-day full-feature trial with no paywalls
You’ll evaluate every feature for 14 days with no paywalls or hidden limits. Test reporting automation, site audits, and daily rank checks on real projects.
You get the exact experience you’ll keep after the trial.
No long-term contracts, no hidden fees, cancel anytime
You can cancel anytime during or after the trial with no contracts or extra setup costs. A reminder email arrives before the trial ends so there are no surprises.
Upgrade or downgrade directly from account settings and adapt plans as your workload changes. If you need help, live support is available to guide migration or testing.
- Evaluate every feature for 14 days with no paywalls.
- Cancel anytime with no contracts, hidden fees, or setup costs.
- Receive a reminder email before your trial ends.
- Upgrade or downgrade from account settings without friction.
Start free trial
Known limits and how Nightwatch handles scale
As your portfolio grows, plan allotments and enterprise options determine how smoothly you scale.
Plan-based allotments vary by tier. You’ll pick a plan that fits current workloads and the mix of site and keyword types you manage.
Enterprise customization and predictable performance
Enterprises get tailored throughput. If standard limits aren’t enough, you can expand with a customizable plan that maps to your operational model.
You’ll keep stability as volume grows. Daily checks and exports stay fast so teams meet deadlines with confidence.
“We stress-test our largest projects during trial to confirm performance and governance.”
- You can pressure-test scale during the 14-day trial by importing representative projects.
- Access and reporting can be designed to support people across roles—analysts, account managers, and executives.
- Consolidate tracking to avoid tech debt and keep a single source of truth.
| Limit type | Standard plan | Enterprise option |
|---|---|---|
| Keywords per account | Tiered allotments | Custom, millions supported |
| Reporting seats | Fixed by plan | Role-based access and governance |
| Location coverage | City/zip precision | Global expansion and SLA |
Talk to sales to tailor enterprise parameters or start your 14-day trial to validate capacity before you commit.
How to claim Nightwatch discounts or coupons
A short checkout checklist helps you apply coupons and confirm savings without guesswork. Use the 14-day full-feature trial to validate features and give your team time for thorough testing.
Step-by-step: start trial, choose plan, apply coupon
- Launch the 14-day trial and import real sites so you can test workflows.
- Pick the plan that matches your capacity and proceed to checkout.
- Enter a valid coupon code in the promo field and view the updated total.
Use annual billing to secure the best long-term discount
Select annual billing at checkout to lower your effective monthly cost. Annual terms usually give the best savings and keep billing predictable.
Verify promo before purchase and confirm in your account
Confirm the discounted total and any proration on the final review screen. Complete payment with a major credit card, then check your account billing page to ensure the promo applied.
- Download the invoice for finance records.
- Watch renewal reminders and re-validate promo terms before renewal.
- Contact sales if you need enterprise alignment or custom discounts.
“Test first, apply your coupon, and confirm the final invoice to lock savings.”
Get discount
Recommended use cases for small businesses
Small chains and single-location shops can turn local rank data into immediate actions that boost foot traffic and bookings. Use location-level signals to prioritize work where it produces the most local revenue.
Local rank tracking with city and zip code precision
Track visibility by storefront: monitor rankings at city and zip code levels across 190,000+ locations so you see how nearby customers find you.
Target gaps fast: identify neighborhoods with weak presence and deploy local content or citations to improve coverage.
Multi-location reporting across teams and devices
Roll up results: create executive summaries that show performance across multiple locations while managers drill into each address for fixes.
Device-aware insights: compare mobile and desktop results to decide whether to prioritize site speed, mobile pages, or desktop content.
- Deliver automated, white-labeled reports to franchise owners or regional leads.
- Compare Local Pack and organic trends side-by-side to allocate budget to the highest-impact tactics.
- Standardize tagging and segments across markets for consistent rollouts.
- Validate campaign effectiveness with before-and-after snapshots for each location’s rankings and site health.
- Use the 14-day trial to pilot your multi-location setup and confirm it fits your operational rhythm.
Start free trial to load your locations, test device segmentation, and begin sending automated reports to stakeholders.
Conclusion
Conclusion
Decide with confidence by matching plan limits to real-world testing and long-term savings. You can pick Starter for focused local work, Pro to scale operations, or Annual to lock the best rate for the coming years.
Rely on three core benefits: accurate rank tracking across engines and desktop/mobile, automated white-labeled reporting, and a Site Audit that finds issues fast. Trusted 4.9/5 by 10,000 teams since 2013, the platform scales to enterprise needs with customizable throughput.
Start your 14-day full-feature trial to validate coverage and workflows risk-free, or choose annual billing at checkout to secure the best discount. Test, confirm, and move forward with a precision tracking and reporting hub that grows with your business.
