Ready to cut your email marketing costs while unlocking smarter features for your business? You’re about to see clear pricing tiers and what each plan really gives you. This guide lays out the free plan limits and the Growing Business paid plans, plus when Advanced or Enterprise makes sense.
You’ll get exact subscriber-based prices, a quick feature comparison with Mailchimp and Brevo, and three wins that help small businesses grow. Learn how landing pages, practical automations, and Stripe-powered product sales create revenue from your list.
Know the free plan limits up front: template restrictions, stricter approval, and basic reporting so you choose the right version the first time. Also find step-by-step tips to claim annual discounts and promo codes at checkout.
Key Takeaways
- See exact prices from 500 to 50,000 subscribers and where yearly discounts apply.
- Understand free plan limits and what you gain by upgrading to paid plans.
- Compare core features quickly with Mailchimp and Brevo to decide fast.
- Three small-business wins: drag-and-drop landing pages, automation, and Stripe sales.
- Follow simple steps at checkout to unlock annual savings and coupons.
Why choose MailerLite for your email marketing in the United States
If you run a small business in the U.S., this platform gives a clear, low-risk path to professional email marketing. The 2023+ version simplified the interface and added smarter automations so you spend less time learning and more time launching campaigns.
The app is available in English, Spanish, and Polish, and U.S. teams benefit from an English-first layout plus quick live chat and a rich knowledge base for on-demand support.
Awarded Best Email Marketing Tool for Ease of Use (2023–2025), it helps you get started without an agency. Plans scale by need, so you can pick a plan that matches your pipeline and only move up when advanced features like multi-trigger workflows matter.
- Streamlined features: landing pages, forms, and a website builder centralize core marketing tools.
- Fair pricing: straightforward list counting avoids billing for unsubscribes or bounces.
- Flexible integrations: WordPress, Shopify, and WooCommerce connect your website and store without custom dev.
You can test risk-free with a trial or money-back option, then scale into Advanced or Enterprise if your growth requires deeper collaboration or automation.
Pricing at a glance: Starter, Pro, and Annual savings
This snapshot shows exact monthly tiers so you can match price to subscriber bands fast.
Starter: Free plan for up to 500 subscribers and 12,000 emails
Free: $0 for up to 500 subscribers with 12,000 emails per month. Use this to validate offers, build a landing page, and test core email features before committing.
Pro: Growing Business tier with unlimited emails and scalable pricing
Growing Business (unlimited emails) starts at $10/month for 500 subscribers and scales predictably:
| Subscribers | Monthly Price | Notes |
|---|---|---|
| 500 | $10 | Unlimited emails |
| 1,000 | $15 | Best for growing lists |
| 2,500 | $25 | Starter scaling |
| 5,000 | $39 | Small team use |
| 10,000 | $73 | Frequent senders |
| 20,000 | $139 | High volume |
| 30,000 | $189 | Advanced growth |
| 40,000 | $249 | Large lists |
| 50,000 | $289 | Enterprise-bound |
Annual: Yearly billing discounts and how to unlock them at checkout
Toggle yearly billing in your account checkout to apply the discounted annual rate and lower your effective monthly cost. If your list is stable, switch to annual to lock savings.
- Recommend: keep the free plan while you test. Move to Pro at 1k–10k for value and unlimited emails.
- Upgrade to Advanced or Enterprise only when you need multi-user access, multi-trigger workflows, or dedicated IPs for 100k+ lists.
Ready to act? Start free trial or Get discount now to lock current pricing before your next campaign.
MailerLite plan breakdown for 2025
Choose the right tier by mapping your subscriber count to the features your business needs now. Below is a concise guide so you can match plan bands to real capabilities and avoid surprises as you scale.
Growing Business: core features and price bands
Growing Business gives unlimited emails and predictable pricing from $10 (500 subscribers) to $289 (50,000 subscribers). You get automation workflows, landing pages, surveys, and basic segmentation.
This tier also lets you add your own tracking domain and offers stronger reporting than the free plan. It fits solo founders and small teams that send regular campaigns and want stable costs as they grow.
| Subscribers | Monthly | Key benefit |
|---|---|---|
| 500 | $10 | Unlimited emails |
| 5,000 | $39 | Small team use |
| 50,000 | $289 | Advanced growth |
Advanced and Enterprise: when to upgrade
Advanced unlocks multi-trigger automations, unlimited account users, and richer integrations such as Facebook. Choose it when you run multi-branch journeys or need team collaboration.
Enterprise supports 100k+ lists, offers dedicated IPs, and includes deliverability consultations to protect inbox placement. This plan suits large operations and agencies managing many stakeholders.
- Use the free tier to test single-trigger automations, landing pages, and surveys.
- Upgrade to Advanced when automation complexity and team access become critical.
- Try the trial or money-back option to validate the plan before switching to annual billing.
Small business wins: Three features that make MailerLite much easier to use
Three platform features cut build time, protect your budget, and let you sell directly from your list. These wins matter when you run a small team and need results fast.
Drag-and-drop editor, landing pages, and forms that convert
Build emails, landing pages, and a simple website with the same fast editor. Paid plans add templates and saved blocks so you launch faster.
Use A/B tests and page-level SEO to raise opt-ins. Free users can still assemble pages from blocks, but templates and custom domains live behind paid tiers.
Automation workflows and fair subscriber counting to control costs
Start with single-trigger automations for welcomes and lead magnets, then scale to multi-step journeys as you grow.
Fair subscriber counting means unsubscribed and bounced contacts don’t inflate your bill. That keeps costs aligned with real engagement.
Stripe-powered digital product sales and paid newsletters
Connect Stripe to sell downloads or paid newsletters without adding e‑commerce tools. Turn your content and list into revenue inside the same platform.
- Convert more visitors with optimized forms and pop-ups.
- Manage content, segments, and delivery in one place to save time.
- Launch consistent pages and emails using reusable sections.
MailerLite vs competitors: Mailchimp and Sendinblue (Brevo)
A quick feature and price comparison helps you decide which app gives the most value for your subscriber list.
MailerLite vs Mailchimp
Pricing fairness: MailerLite does not charge for unsubscribed or bounced contacts, so your bill reflects active subscribers. Mailchimp often counts contacts per audience and can push costs up with duplicates.
Templates and access: Templates live on paid plans in MailerLite, so free users trade flexibility for zero cost. Mailchimp offers many templates but can become pricier as your list grows.
MailerLite vs Brevo
Automation and reporting: Brevo provides deeper automation and CRM-style workflows for complex journeys. MailerLite keeps automations simpler and reporting more straightforward.
If you need granular analytics, heatmaps, or spam testing, Brevo or specialized add-ons may suit you better. For most small teams, MailerLite balances value and ease.
- Fair list counting saves money as your subscribers scale.
- Paid templates speed launches; free plan is functional but limited.
- Brevo wins on automation depth; MailerLite wins on predictable cost and simplicity.
- Support: live chat and a knowledge base offer fast help, with personal support for new paid trials.
| Criteria | Mailerlite | Mailchimp | Brevo |
|---|---|---|---|
| Billing basis | Active subscribers only | All contacts per audience | Active subscribers, variable |
| Template access | Paid plans (free limited) | Many templates (free + paid) | Good library, modular |
| Automation depth | Single & multi-step basics | Advanced workflows (add-ons) | CRM-style, deep automations |
| Reporting | Basic, easy to read | Advanced analytics available | Detailed, marketing-focused |
Decide this way: choose MailerLite when cost control, ease, and predictable scaling matter more than edge-case automation. Pick Brevo or a heavier platform only if you require deep CRM workflows and granular reporting.
Known limits before you upgrade
Before you upgrade, know the practical limits that affect launch speed and reporting accuracy.
The free plan locks key templates, so you must build emails and landing pages from scratch unless you move to paid plans.
Approval can slow sending. Verify your domain, explain how you collect contacts, and keep your account details complete to reduce holds.
What to expect on the free tier
Reporting shows opens and clicks but lacks spam testing, design previews, and advanced filters for bot or AMP opens.
Some editor blocks, the HTML editor, and dynamic content live behind upgrades. If your messages need deep personalization, plan for an update in version or tier.
- Templates locked: extra build time unless you upgrade.
- Approval delays: verify website and list methods to avoid holds.
- Thin reporting: no spam/design testing; consider third-party analytics for deep insights.
- Limited editor features: advanced blocks and HTML editing require a paid plan.
- Support: free accounts get 14 days of personal support; ongoing live chat needs upgrading.
| Limit area | Free tier impact | When to upgrade |
|---|---|---|
| Templates | No email or landing page templates | Move to paid plans for faster launches |
| Approval | Stricter checks; possible send delays | Verify domain and list sources before upgrading |
| Reporting | Basic opens/clicks; no spam testing | Use Advanced tier or third-party tools for deep analytics |
If you hit a problem, consult the knowledge base first, then escalate to chat once support access is available.
Keep messages compliant. Avoid bought lists, clean contacts regularly, and forecast a move to Advanced or extra tools if you need CRM-style triggers or deep analytics.
Discounts and coupons: how to claim the best MailerLite deal today
Simple checkout steps and a verified account let you claim partner and seasonal coupons fast.
Step-by-step: Applying promo codes and choosing annual billing
Pick the plan and subscriber band you want on the upgrade page. Then toggle the Yearly billing option near the plan selector to preview the annual price.
Enter your promo code in the coupon field and click Apply. The discounted total appears before you pay. Confirm tax and payment details, then complete checkout.
Annual savings: where the yearly discount toggle lives in checkout
The yearly toggle is on the same page as the plan selector. Switching it updates monthly vs annual costs instantly so you can compare options side by side.
Partner and seasonal promos: what to look for
Watch upgrade pages and partner landing pages for limited offers. Seasonal promos often stack with yearly discounts, but always confirm eligibility in the coupon field.
Account verification tips to avoid delays and secure your discount
Verify your mailerlite account before checkout: add your sending domain, fill company info, and authenticate your sender. This prevents approval holds and keeps your promo valid.
- If a code fails, clear the field, reload the page, and try again.
- Contact live chat support quickly to confirm coupon eligibility during checkout.
- Example workflow: choose Growing Business, select band, toggle Yearly, enter coupon, confirm, pay.
Get discount now to lock the annual rate before prices change.
Quick setup on WordPress: grow subscribers faster
Get a live form on your WordPress site in minutes. This short guide shows the exact steps to install the official plugin, connect your account, and place forms in posts, pages, or sidebars.
Install the official signup forms plugin
From your WordPress site dashboard, go to Plugins > Add New. Search for “MailerLite – Signup forms (official)”, install, and activate. The plugin requires PHP5 and CURL.
Connect via API key
Open the plugin settings and paste your API key from the Developer API section of your mailerlite account. This syncs subscribers automatically and enables double opt-in and welcome email automation.
Place forms with widget, shortcode, or block
Use the sidebar widget, add the block in the editor, or drop the shortcode in posts and pages. Example shortcode: [mailerlite_form form_id=1].
- Tip: configure groups/tags during form setup to keep subscribers organized.
- Test: submit, confirm, and verify the subscriber lands in the right group.
- Style: match the form CSS to your website and include landing pages in the funnel for a smooth user flow.
Support, refunds, and compliance you can rely on
Access to instant chat and step‑by‑step guides helps you resolve account and compliance questions quickly. Fast help and clear refund terms make it safer to test new campaigns and upgrade when you’re ready.
Live chat, knowledge base, and language coverage
The 24/7 live chat gives an average 5‑minute response and a 97% satisfaction rate. Use chat for urgent issues or delivery questions.
Tap the knowledge base for tutorials, setup guides, and best practices. It is the first stop for step‑by‑step fixes.
The app and support cover English, Spanish, and Polish to reduce miscommunication for U.S. teams and global partners.
Trial options and a 30-day money-back guarantee
Start with the free trial and test features risk‑free. Free accounts get 14 days of personal support, then ongoing chat requires a paid plan.
If a paid plan doesn’t fit, you have 30 days to request a refund. This window lets you validate deliverability and tool fit before committing long term.
Compliance, authentication, and approval process
Compliance protects your sender reputation. Keep clean lists, document opt‑ins, and follow unsubscribe rules to avoid holds on your account.
Use the DMARC, DKIM, and SPF guides to authenticate email and lower spoofing risk. If the team requests verification, respond fast with clear acquisition details to minimize delays.
- Quick support: 24/7 live chat, ~5‑minute replies, 97% satisfaction.
- Self‑help: full knowledge base for setup and best practices.
- Risk removal: trial + 30‑day money‑back on paid plans.
- Compliance: authenticate emails and keep opt‑in records.
With fast support and clear policies, you can focus on growth while the platform helps safeguard your deliverability and business reputation.
Conclusion
Close the loop: choose a plan by matching your subscriber band, test on the free plan, then scale when automation or team tools matter.
For most small businesses the Growing Business tier ($10 for 500 subs up to $289 at 50k) fits day‑to‑day needs. Use the free plan to validate offers. Move to Advanced when you need multi‑trigger workflows and team access, and pick Enterprise past 100k for dedicated IPs and deliverability help.
Wins for small teams: a fast editor for emails and landing pages, practical automations, and Stripe sales so you monetize newsletters and digital products quickly.
Risk‑free test: start a mailerlite account, deploy forms and pages, then send your first newsletter in hours. Support and a money‑back window protect your upgrade.
Start free trial or Get discount now to lock annual savings and launch your next campaign with confidence.
