Curious which form builder gives your small business the best value without surprise limits?
Start typing and you can create your first form in minutes with Tally.so’s editor that works like a text document. You get instant access—no sign-up required—and free-tier users enjoy unlimited forms and unlimited submissions within fair use. That alone changes the way you approach form building and shortens the time to launch.
The Pro plan runs $24/month and Business is $74/month in the United States, with annual billing discounts available. Compare this to JotForm and SurveyMonkey to see which platforms fit your workflows and budget.
Key small-business features include unlimited forms and submissions, conditional logic, and file uploads. Tally is Belgium-based, GDPR compliant, EU-hosted, and encrypted in transit and at rest. Business customers gain submission retention controls. Verify file-size limits, advanced customizations, and refund policies at checkout before you scale.
Next step: Start free to build your first form today, then Get discount if Pro or Business fits your projects.
Key Takeaways
- Free starter plan offers unlimited forms and submissions under fair use.
- Pro is $24/month, Business $74/month; annual billing saves money.
- Core SMB features: unlimited forms/submissions, conditional logic, file uploads.
- Editor works like a text document, so you can start typing and ship forms fast.
- GDPR compliant and EU-hosted; check Business retention and refund policy at checkout.
- Compare Pro against JotForm and SurveyMonkey before upgrading for collaboration or domains.
Tally.so Pro Plan at a Glance for the United States (present)
In the U.S., pricing is simple: a free starter tier, Pro at $24 per month, and Business at $74 monthly, with annual billing that reduces your per‑month cost if you commit for a year. You can get started on the free plan immediately and create your first form without signing up.
Pricing tiers: Free (starter), Pro — $24/month, Business — $74/month. Annual billing locks in savings and helps small teams budget predictably.
Top SMB-ready features: the free plan offers unlimited forms and submissions under fair use, conditional logic to tailor questions, and file uploads to collect assets. Advanced features like calculations and signatures are available so you can scale workflows as needs grow.
Security and compliance: the platform is GDPR compliant, EU‑hosted, and encrypts data in transit and at rest. Business customers gain additional controls for data retention and submissions handling to meet internal policies.
- Start fast: create your first form in minutes using a document‑style editor.
- Unlimited use: free plan offers unlimited forms and submissions so you can validate workflows without unexpected caps.
- Scale with confidence: annual plans and Business retention controls support growth and compliance.
Tally.so vs JotForm vs SurveyMonkey: Which form builder fits your use case?

Pick the platform that matches your workflow. You want a fast builder, clear features on the free plan, and straightforward payments when you scale. This short comparison helps you test which platform fits your team.
Speed and UX
The editor works like a text document—start typing and use a Notion-style block flow to build a form quickly. That approach reduces time to publish and lowers the learning curve for users across roles.
Features that matter
Free plan advantages: one platform offers unlimited forms submissions and many advanced features upfront. Competitors typically limit forms or gate tools on paid tiers, so test your core workflows before committing.
Payments and known limits
On Pro you can enable payments without commission and use conditional logic and calculations to shape checkout. Verify file uploads size limits and branding or CSS needs before scaling your forms.
“Try the same form across all platforms—measure publish time, learning curve, and paywalls to decide.”
| Criteria | Quick build | Free features | Payments |
|---|---|---|---|
| Speed / UX | Document-style editor, fast | Available immediately | N/A on starter |
| Advanced features | Conditional logic, calculations | Many offered on free plan | No commission on Pro |
| Known limits | Customization depth varies | Check file uploads | Gateway fees may apply |
- Test forms across platforms in one sprint to see which supports your next campaign.
Main reasons small businesses choose Tally.so

Cost and control are the two big drivers behind why small teams adopt this form solution. The free tier gives you unlimited forms and generous submissions so you can test campaigns without immediate spend.
When you need collaboration or brand domains, a low‑cost Pro tier unlocks those features. That keeps total cost of ownership low and predictable as your needs change.
Cost efficiency
You cut software costs by launching on a powerful free plan and upgrading only when collaboration or custom domains matter.
Unlimited forms and submissions on the starter tier reduce overage risk while you validate demand.
Data control and compliance
Your data stays protected with GDPR compliant processing, EU hosting, and encryption in transit and at rest.
Business customers get optional data retention controls to match legal or client requirements without custom engineering.
“Start on free, upgrade when governance or branding needs justify it.”
| Reason | What you get | Why it matters |
|---|---|---|
| Cost efficiency | Free tier, affordable Pro | Low upfront spend; predictable scaling |
| Fast form building | Intuitive builder, ready features | Faster time to live and better team experience |
| Data control | GDPR compliant, data retention | Better governance and client trust |
- Ship hiring forms, event RSVPs, and intake flows without engineering work.
- Standardize across platforms via embeds and integrations to cut context switching.
How to get a Tally.so discount, start a trial, and secure your refund

Get started immediately by opening the free editor and publishing your first form without a credit card. Use the free plan to validate fit and test submissions before any purchase.
Step-by-step discount workflow
- Check the official pricing or checkout page for current promotions and seasonal coupons.
- Apply any coupon code at checkout and confirm the discount applies to monthly or annual billing.
- Switch to annual billing if it lowers your total cost for the year and matches your planned time on the platform.
- Review the refund or money-back policy at checkout. Note billing cycles and cancellation windows.
- Verify payments settings on the chosen plan are commission-free and that the advanced features you need remain included after purchase.
Run a short pilot: publish two or three forms, track submissions, and gather stakeholder feedback. Document required features—conditional logic, file uploads, calculations—and confirm they appear on your selected plan.
Keep procurement tidy by saving invoices, noting renewal dates, and checking discounts again before renewal to lock the best rate for your business.
| Action | Why it matters | Where to check | Tip |
|---|---|---|---|
| Start free | Validate workflows with no cost | Editor / free plan | Publish one form fast |
| Apply coupon | Reduce upfront spend | Pricing / checkout page | Confirm monthly vs annual scope |
| Confirm refund terms | Avoid billing surprises | Checkout policy section | Note cancellation windows |
Conclusion
Choose the form builder that saves time and fits your budget. For small businesses, pick a builder with clear plans and predictable pricing so you can launch quickly across platforms.
Start with the free plan to test core features like conditional logic, file uploads, and unlimited forms. Track forms submissions and data with GDPR‑friendly hosting and Business‑level data retention controls. That gives your team a fast experience and the tools to run hiring, events, and customer feedback workflows.
Next step: Start free today to build your first form, then Get discount on Pro ($24/month) or Business ($74/month) with annual billing when you’re ready. Verify refund terms at checkout before purchase to keep procurement clean.





